Welcome to TheBlackWiner.com
Wines are like people, you can't write off one kind entirely, sometimes you just need to meet just one that you like.
What's with the name?
First, let me explain the name. I came up with TheBlackWiner.com because is seemed to have the two main words that deal with the site
concept in one fell swoop. I couldn't use black and wine in any other form because one would either think of black wine, or wines made
by African Americans, and while I would like to showcase the latter as well, this site in no way will be restricted to those offerings.
Additionally, there are a number of African American wine groups, and while the word black can be associated with African Americans, it does
have other designations and correlations.
At the Black Winer, we strive to expose African Americans [and others] to wines, without the flair, stuffiness,
and airs of elitism and snobbery that you get from sommeliers and high level wine enthusiasts. We believe in finding something that you
like the taste of, outside of the basic brands that you have been force-fed over the years through a combination of ethnically
targeted advertising, and what people in your family have historically been drinking.
Unfortunately for us [African Americans], the major companies see no need to advertise wine to us over a certain
price point, and the smaller firms seem no reason to fight against an already entrenched mental attitude when it comes to wine. It's
kind of funny when you realize that cognac and brandy are just wines with the excess water taken out. And if you know
anything about cognac, the place that has the highest consumption of cognac worldwide is Detroit; and it's primarily being consumed
by African Americans there.
At the same time, we historically have the consumption of wines that are, or should be considered sub-par, that it
seems that only the down and out, as well as those with not too much money too spend (college students, unemployed or underemployed
Wines shouldn't be something that we feel inundated by, nor something that we should turn our backs on.
Additionally, I'll also reach out and explore some beers as well.
TheBlackWiner.com will be both a portal and an on-line community aimed at pushing the wine tasting experiences and
exposure of different wines to the African American marketplace.