|  

Official Press Release

Tuesday, February 12, 2008

AFRICAN AMERICANS AND WINE EXPOSURE & EXPERIENCES:
BECAUSE THERE’S MUCH MORE THAN WHITE ZINFANDEL!
AUTHOR & WINE VIVANT ZACHARY M.C. HARRIS LAUNCHES A WINE PORTAL FOCUSING ON BRINGING THE WORLD OF WINE TO AFRICAN AMERICANS AND OTHERS WITHOUT THE POMP AND ATTITUDE

(PHILADELPHIA) — Sutter Home White Zinfandel, Taylor Port, Blue Nun, Black Tower Riesling, Yellowtail Shiraz and Merlot. Chances are that if you are African American and came up during the 70s and beyond, these are some of the wines that you came to think were a good standard for imbibing. However, the reality is that these are at the bottom of the rung, and sadly that while African Americans spending power has eclipsed $600 billion annually, quality wines are not marketed to them, and their majority gravitate to quaffs that would automatically turn the workers in a nice dining establishment away from enhancing their dining experiences.

Zachary M.C. Harris, author of When a Black Man Loves and When a Black Man Still Loves... Even Though (Sisters, there are still some good ones left)has decided to do something about it with the official launch of TheBlackWiner.com, a web site and free community portal that not only reviews all types of wines without language that doesn’t relate to most people, but also allows members to add their own reviews on wine, connect with other members based on wine interests, and host their own online diary of their wine experiences. And to help kick it off, all members joining the site will be entered in a giveaway featuring everything from Riedel decanters and glassware, to wine racks and wine aerators.

Written with Harris’ signature writing style, wines are looked at for what they really are, and whether they are worth the purchase or not. “This is the start of a journey, one that we should all share,” Harris says. “And the fun part is that the more that you walk this path, the more that people within the industry want to expose you to.”

Send to friend Bookmark and Share

 

Our Mission: The Black Winer strives to expose African Americans [and others] to wines, without the flair, stuffiness, and airs of elitism and snobbery that you get from sommeliers and high level wine enthusiasts. We believe in finding something that you like the taste of, outside of the basic brands that you have been force-fed over the years through a combination of ethnically targeted advertising, and what people in your family have historically been drinking.

We welcome your comments and suggestions. Please click here to send us an e-mail.

© 2008 Ika, LLC Philadelphia, PA 215-474-1911 | Built & Designed by Zachary Harris

 
Wednesday, October 17, 2018
11:15:47 PM